4-MINUTE MEALS WITH MYCHEF

http://www.iamthewitch.com/2011/12/23/gourmet-experience-mychef/
Hands up those of you who cook dinner everyday in spite of a full-time job? I’m guessing not many. But I’m not judging you, because I am in the same position too. Not only we, the women in the house, have to wake up early and go to work, we also need to do house chores, cleaning and laundry after work, so who has time for cooking? Nevertheless, once in a while, we don’t feel like going out. A simple meal of soup and rice at home sometimes beats having a gourmet meal in a restaurant. But what if I tell you that you can have more than just soup and rice? Thanks to myChef, the brilliant innovation by Flavor Innovation, we now can have gourmet styled food in ready-to-serve packets.

CORE IDEAS

CORE IDEAS :
During the formative period we have identified  brand core values, to win the hearts and mind of the targeted consumers:

i. Quality - producing food that is of high quality to meet consumer needs.
ii. Standards – to meet & exceed the most stringent Food Handling & Safety requirements.
iii. Healthy & Delicious - To produce food that are healthy, safe, good & wholesome for consumption.
iv. Trust - To develop mutual trust & respect amongst ourselves, between us & our consumers through engagements & World Class CRM.

BASIS - ditto : We have also identified Organizational Strategic framework on which Flavor Innovation shall be based on, they are:

i. Consumer Engagements – Excellence in meeting consumer needs and consumer relationship.
ii. World Class manufacturing – meeting & exceeding Global standard of Food manufacturing and to be the benchmark of the local food industry.
iii. Science of Cooking- converting the art of cooking into science with excellent NPD program.
iv. Supply Chain Management – management of interconnected business processes.
v. An organization dedicated & committed staffs.

myChef myExpression

If you ever get a gift from your favorite person, what would be your expression?

Submit your expression today in myChef myExpression photo contest and stand to win Celebrity Chef to cook in your home, Cash Vouchers and myChef products!

Why myChef?

The building blocks of myChef products are FRESH & LEAN Ingredients, prepared to achieve a superbly BALANCED palate to PERFECTION and it is SIMPLY DELICIOUS.

Our myChef SIGNATURE SERIES collection has been skilfully prepared based on the famous recipes of Malaysia’s top celebrity Chefs to provide you with their favourite selection to be enjoyed in the comfort of your own home. Ready to simply heat & serve.

The freshest Ingredients, the Finest recipes. SIMPLY DELICIOUS.

Color coded Front of pack nutritional panel.

myChef is introducing a new, innovative “traffic light” color coded front of pack nutritional information panel to assist you in choosing a healthier diet.

The number are based on a typical amount per serving, the indicated percentage of calories, fat, saturated fat, sugar & salt, represents the contribution to an adults’s average Guideline Daily Amount.

Green indicates a LOW content, which is a healthier choice, amber a medium content, which is acceptable and red a high content, which is less healthy as defined by the UK’s Food Standar Agency.